Strategic Email Copywriting for Your Uncompromising Brand
Email is arguably one of the quietest, most personal spaces left on the internet.
How is the world going to hear you amidst all of this generic
and painfully boring online noise?
An algorithm-free email strategy built to
connect you personally and directly with your audience.
I specialize in email strategies that do exactly that.
We’re gonna get you sounding like yourself again.
(and your audience remembering why you intrigued them in the first place.)
I’m gonna go out on a limb and say… you didn’t get into business to be like them.
You’ve got something unique to say. But my hunch is that…
Your emails are playing it safe.
Your strategy of googling how ‘they’ are doing it, isn’t cutting it.
And that block you hit when you sit down to write…
is because you’re trying to connect with your audience — like them. (You know, the generic, bland “them” that you never wanted to be in the first place.)
If your copy, strategy, and funnels aren’t optimized to capture the best thing you’ve got (YOU!), you’re missing the genuine connection — and next-level sales — you hoped you’d have by now.
The secret amidst the artificial hype is this:
people are buying from robots humans they trust.
Lucky you, you trustworthy beaut of a human.
You’re perfectly situated to naturally skyrocket your engagement + sales.
But in a world full of algorithms, industry jargon, and marketing trends that change by the hour, we can easily forget how to show up as ourselves.
You took the marketing course. You spend countless hours in canva. You asked ChatGPT to capture your brand.
Meanwhile, while you’re looking out “there”, learning how to sound like “them”, your ideal client is out there searching for your real, human voice. Your capacity to remain human has just become the most unique feature — and greatest marketing tool — of your business.
Your strategy needs to capture you. Stop googling.
You’re the goldmine. Let’s start there.
I help real humans (like you) hop off the never-ending, always-changing marketing hamster wheel and remember their most authentic voice. (That’s the gold.)
Then I curate email strategies that consistently communicate that authentic (and might I add, passionate) voice to their audience. Let them consistently see the real (human) you.
And it turns out…
In an age when you can sell your offers a gazillion different ways, personal connection is still the most effective way to attract, grow and convert your audience.
I’m telling you, your email list is the space to get personal. And: it’s gonna get you from where you are now, to the places you’re dreaming of going.
“You are so great at storytelling and taking all of my ideas, events, announcements, and articulating them SO well.”
Danielle Gauvin, Owner of THE WELLNESS EXCHANGE
Can you just start writing emails and call it email marketing…?
Of course you can.
What’s the benefit of a strategist + copywriter?
When it comes to:
→ actually doing it (lol)
→ mapping out funnels
→ optimizing automated sequences
→ writing market-researched copy
→ branding that feels consistently YOU
→ A strategy that’s geared toward conversions
An email strategist sets you up for real, calculated, measurable growth.
A copywriter and strategist transforms your email marketing from “I hope this lands and brings in a sale” to - “This tested, researched and perfectly optimized strategy is directly curated to engage, connect, grow and convert this specific audience.”
You don’t absolutely love your
email marketing.
A strategist + copywriter is perfect for you if:
You’ve got a list, and you send out emails, but you don’t see a sense of direction or an increase in sales.
You’re realizing the power of email - and you want to start taking advantage of everything email marketing can offer.
Your email marketing is great — but not performing as your
#1 platform for sales.
You want to rebrand your email marketing with a more effortless, authentic, and effective email strategy.
You keep meaning to figure this out but it keeps landing on next week’s to-do list.
I’m Catherine Burnham - the Cath behind Naturally
Cath Copywriting.
I spent a decade working for non-profits and somewhere along the I realized: authenticity doesn’t belong only in non-profits. In fact, it’s the key to sustainable growth in any industry.
In 2021, I built Naturally Cath Copywriting to help business owners articulate their own natural voice, carry out their biggest dreams and grow sales through genuine and honest engagement.
Honestly? I had no idea how AI-saturated things would be just a few short years later. Turns out there are loads of business owners just like you who want to step out of the generic AI noise and stand out with their authentically-human voice.
Now it’s my absolute joy to spend my days working with businesses and organizations to do exactly that.
Fellow believer in balance and all things human over here - and my expertise is in helping real humans like you, reclaim this online space.
“As a small business owner, it’s hard to present something to your audience that you haven’t written. How can someone else capture your essence?
Catherine made this entire journey seamless.
She was so thorough and made sure to pay attention to many of the small details that made this a really great experience!”
Lara Proud, Owner of Beyond The Bump
Let’s dive in!
Naturally Cath Copywriting Services:
What might a full service package look like?
You’re ready to reap the benefits of working with an email strategist
Well we customize everything first because you’re unique af. But here’s what I tend to include in packages:
🌿 An Initial Consult with me where we chat about everything from opt-in performance and funnel strategy to the dreamy long-term goals. From there, I create a curated email marketing strategy (that you LOVE).
🌿 Market + Voice of Customer Research before any copy is written (meaning every piece of copy will be highly strategized to ensure your most honest messaging resonates with the right people).
🌿 4 - 6 Done-For-You Emails per month — complete with copy + design (while you sit back and watch the magic happen).
🌿 Backend Management:(the sweet sweetness of “done-for-you" )
list management, A/B Subject Line Testing, segmenting suggestions
🌿Automated sequences: Strategy and creation of new flows or updates to existing ones (automated flows that nurture and convert your audience while you sleep - are your new very best friend)
🌿 Monthly Analytics Report + Customized Feedback (to keep things super simple, clear, and goal-focused).
This is the game-changing full-services package that takes you from riding on a wing and a prayer to maximizing the full potential of email marketing for your audience and your goals.
Packages starting at $2500 / month
Have you ever worked with someone who just gets it? It’s a big, deep breath of fresh air.
It makes work feel like it’s not work. And that’s worth its weight in gold (& sales).
Additional Services
Visioning + Strategy Consult
Unsure of your opt-in? Don’t have a strategy? Let’s hop on a call. I’ll offer a fresh perspective, audit your current model and create a curated guide to your own email marketing so you can stop stressing about it and just go for it.
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If you’re not 100% sure where to start but you need a fresh set of eyes on your strategies and want to learn tips on how to write your own copy or how to grow your email list,
this is for you!
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Starting at $197
An Automated Welcome Sequence
So. Dang. Good - they’ll be wishing they joined your list sooner.
Your first automated emails are essential to engaging your audience right away.
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Your customers are suuuuper curious when they first sign up for your list. Creating a nurturing, value-packed welcome sequence of emails gets fresh (& curious) eyes on your unique brand and offers.
But here’s the thing - strategy is KEY here. Open rates inevitably go down after this initial sign up, so you’ve gotta pack perfectly strategized value into this first sequence of 3 - 5 emails.Includes:
1 Kick off Call
5 - 6 part automated email sequence -
Depends on the scope - but starts at $997
Just the right words, per favore.
You’ve got a good thing going with design and backend work and you’d just love some fresh copy.
I got you.
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1 Initial Kick Off Call
Strategic, personality-soaked, market-researched copy for 2 - 4 emails per month (no design + no backend maintenance) -
Starts at $300
