Strategic Email Copywriting for Your Uncompromising Brand
In a world of artificial everything, your commitment to authenticity
has become your most profitable asset.
I specialize in personalized, effective and honest email marketing for businesses.
Clarifying your customer journey, nurturing your audience and growing your sales should feel like the most natural business growth you make this year.
I’m gonna go out on a limb and say… you didn’t get into business to be like them.
You’ve got something unique to say. But my hunch is that…
Your emails? They’re playing it safe.
Your strategy? Doesn’t feel deeply aligned.
And that block you hit when you sit down to write?
It’s tooootally because you’re trying to connect with your audience — like them. (You know, the generic “them” that you never wanted to be in the first place.)
If your copy, strategy, and funnels don’t sound, look and flow like you, you’re leaving genuine connection — and next-level sales — on the table.
The secret amidst the artificial hype is this:
people are buying from robots humans they trust.
Lucky you, you trustworthy beaut of a human.
You’re perfectly situated to naturally skyrocket your engagement + sales.
But — in a world full of algorithms, industry jargon, and marketing trends that change by the hour, we can easily forget how to show up as ourselves.
With more generic lingo all over the internet, your ideal client is out there searching for your real, human voice. Your capacity to remain human has just become the most unique feature — and greatest marketing tool — of your business.
Capturing this voice through a curated email strategy? You’re off to the races.
I help business owners captivate and nurture an engaged and curious audience — without compromising an ounce of authentically-human anything.
I help real humans — like you — learn to capture their own voice while attracting, growing, and converting their most ideal audience through effective and aligned email marketing.
Trust me when I say:
An email strategy and customer journey that captures your authenticity, nurtures with honesty and is curated for automated sales? That’s gonna get you from where you are now to the places you’re dreaming of going.
It’s easy to forget this simple truth about connecting with your audience:
You get to be you.
Working through expert strategy, positioning, and fresh, you-sounding copy can be the key to reclaiming your voice and letting it lead the way in your marketing.
“You are so great at storytelling and taking all of my ideas, events, announcements, and articulating them SO well.”
Danielle Gauvin, Owner of THE WELLNESS EXCHANGE
Can you just start writing emails and call it email marketing…?
Of course you can.
But what’s the benefit of a strategist + copywriter?
When it comes to:
—> just the right newsletter opt-ins
—>long-term strategic sales funnels
—> automated sequences
—> market-researched copy
—> newsletter branding
An email strategist sets you up for real, calculated, measurable growth. Your email marketing should feel like a powerful sales tool - because it is.
A copywriter and strategist transforms your email marketing from “I hope this lands and brings in a sale” to - “This tested, researched and perfectly optimized funnel is directly curated to engage, connect and convert this specific audience.”
You don’t absolutely love your
email marketing.
A strategist + copywriter is perfect for you if:
You’ve got a list, and you send out emails, but you don’t see a sense of direction or an increase in sales.
You’re realizing the power of email - and you want to start taking advantage of everything email marketing can offer.
Your email marketing is great — but not performing as your
#1 platform for sales.
You want to rebrand your email marketing with a more effortless, authentic, and effective email strategy.
You keep meaning to figure this out but it keeps landing on next week’s to-do list.
Imagine…
Three Months from now, your email strategy and automated funnels are set up.
And? You love them.
And? They’re doing ALL the heavy lifting for your business.
And? Converting at higher rates than all of your social media presence combined.
Email marketing can truly be as good as they say.
You’ve just gotta stop winging in.
I’m Catherine Burnham - the Cath behind Naturally
Cath Copywriting.
The mind-blowing revelation? Authenticity doesn’t need to be non-profit. In fact, it’s the roadmap to get us from where we are now - to where we’re dreaming of going.
In 2021, I built Naturally Cath Copywriting to help business owners articulate their own natural voice, carry out their biggest dreams and grow sales through genuine and honest engagement.
6 months after launching, I left my non-profit Director of Development gig to travel gorgeous Italian cities and countryside landscapes while growing my small but intuition-driven business.
I learned a ton about authenticity from the Italians (obviously) and I’ve been helping businesses reclaim theirs ever since.
After spending 10+ years in the non-profit world, I came to a life-altering conclusion which launched my copywriting business.
“As a small business owner, it’s hard to present something to your audience that you haven’t written. How can someone else capture your essence?
Catherine made this entire journey seamless.
She was so thorough and made sure to pay attention to many of the small details that made this a really great experience!”
Lara Proud, Owner of Beyond The Bump
Let’s dive in!
Naturally Cath Copywriting Services:
The Full-Service Email Strategy +
Done-For-You Copy Package
You’re ready to reap the benefits of working with an email strategist:
→ To articulate your most authentic voice
→ To feel genuinely good about your consistent, aligned messaging
→ To cultivate space for your most engaged audience yet
→ To dive into next-level sales
…all while freeing up time to:
→ Get back to the actual running of your business
→ Dream up new dreams
What You Get:
🌿 An Initial Consult with me where we chat about everything from opt-in performance and funnel strategy to the dreamy long-term goals. From there, I create a curated email marketing strategy (that you LOVE).
🌿 Market + Voice of Customer Research before any copy is written (meaning every piece of copy will be highly strategized to ensure your most honest messaging resonates with the right people).
🌿 4 - 6 Done-For-You Emails per month — complete with copy + design (while you sit back and watch the magic happen).
🌿 Backend Management: (the sweet sweetness of “done-for-you" )
list management, A/B Subject Line Testing, segmenting suggestions
🌿Automated sequences: Strategy and creation of new flows or updates to existing ones (automated flows that nurture and convert your audience while you sleep - are your new very best friend)
🌿 Monthly Analytics Report + Customized Feedback (to keep things super simple, clear, and goal-focused).
This is the game-changing full-services package that takes you from riding on a wing and a prayer to maximizing the full potential of email marketing for your audience and your goals.
Have you ever worked with someone who just gets it? It’s a big, deep breath of fresh air.
It makes work feel like it’s not work. And that’s worth its weight in gold (& sales).
Additional Services
Visioning + Strategy Consult
Unsure of your opt-in? Don’t have a strategy? I’d LOVE to offer you a fresh outlook and curated guide to your email marketing so you can knock this out of the park!
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If you’re not 100% sure where to start but you need a fresh set of eyes on your strategies and want to learn tips on how to write your own copy or how to grow your email list,
this is for you!
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$397
An Automated Welcome Sequence
So. Dang. Good - they’ll be wishing they joined your list sooner.
Your first automated emails are essential to engaging your audience right away.
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Your customers are suuuuper curious when they first sign up for your list. Creating a nurturing, value-packed welcome sequence of emails gets fresh (& curious) eyes on your unique brand and offers.
But here’s the thing - strategy is KEY here. Open rates inevitably go down after this initial sign up, so you’ve gotta pack perfectly strategized value into this first sequence of 3 - 5 emails.Includes:
1 Kick off Call
5 - 6 part automated email sequence -
Depends on the scope - but starts at $1197
Just the right words, per favore.
You’ve got a good thing going with design and backend work and you’d just love some fresh copy.
I got you.
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1 Initial Kick Off Call
Strategic, personality-soaked, market-researched copy for 2 - 4 emails per month (no design + no backend maintenance) -
Starts at $397
