Strategic Email Marketing for Your
Uncompromisingly-Human Brand
In a world of artificial everything, your authenticity is your most profitable asset. I specialize in personalized, effective email marketing for businesses - so that clarifying your customer journey, nurturing your audience and growing your sales will feel like the most natural business leaps you make this year.
I’m gonna go out on a limb and say… you didn’t get into business to be like them.
You’ve got something unique to say.
And, good news - your audience isn’t buying into generic fluff anymore anyway. You’re the real deal and thank God for that.
But do they know that?
If your copy, strategy and funnels aren’t capturing your unique, one-of-a-kind magic, you’re missing out on the engagement and sales you deserve.
The secret amidst the artificial hype is this:
people are buying from robots humans they trust.
Lucky you, you trustworthy beaut of a human.
✔You built a business with the best of the best human values.
✔You’re willing to show up as - you.
✔You’ve got a passion for helping humans be more human.
And, the icing on the cake,
✔ you’re effortlessly unique and not interested in being anyone but you.
You’re perfectly situated to naturally skyrocket sales.
You simply need to learn the value of your voice.
Find the best way to maximize your natural magic.
And let your authentic creativity guide every connection with your audience.
In a world full of artificial everything, it can be a bit of a learning curve to figure out exactly how to stay human with your audience.
I help business owners captivate and nurture an engaged and curious audience - without compromising an ounce of authentically-human anything.
I help real humans - like you - learn to capture their own voice while attracting, growing and converting their most ideal audience through effective and aligned email marketing.
Don’t get me wrong, social media can be great. But it can also feel like a really loud concert where noise is coming from every direction.
You know the drill - you do your best to shout at full volume and just hope they hear half of what you’re saying.
All while literally everyone is exchanging obnoxiously loud intros.
What if there’s more genuine conversation to be had?
Really good email marketing strategies are like the conversation you have after you shout
“It’s really loud in here. I’ll meet you outside!”.
It’s where the real conversations happen. It’s the quiet, less chaotic and conversational space.
You build connection. You build trust. You no longer have to fit the algorithm or strain your voice - they’re here now. They’re listening. Time to just be you and start building genuine connection and trust.
That’s the pure, simple and personalized magic of email marketing.
Trust me when I say:
An email strategy and customer journey that
captures your authenticity, your story and
your unrepeatable magic - are gonna get you from
where you are now - to the places you’re dreaming of going.
It’s easy to forget these three simple truths about connecting with your audience:
1. You get to be you.
2. You get to be as creative as you want.
3. And you get to do this your way.
Somehow, in a world full of algorithms, industry jargon and snappy business pitches, we can easily forget how to show up us ourselves.
With more copy and pasted generic lingo all over the internet, your audience is searching for your real, human voice. In the sea of artificial buzz, your capacity to remain human has just become the most unique feature - and biggest selling point - of your business.
Finding your voice is the starting point to curating the strategy, customer journey and long-term nurturing needed for next-level sales.
“You are so great at storytelling and taking all of my ideas, events, announcements and articulating them SO well.”
Danielle Gauvin, Owner of THE WELLNESS EXCHANGE
Let’s dream for a second. Three months from now you have a rock-solid email marketing strategy that feels deeply-aligned, is consistently connecting you with your audience and is converting at higher rates than all of your social media presence combined.
I’m over here just happy as a clam to report… that’s not too good to be true.
Can you just start writing emails and call it email marketing…?
Of course you can.
( + jump below to sign up for my free newsletter, Unscripted, where I share alllll the tips for keeping it real in your own email space. )
But what’s the benefit of a strategist + copywriter?
When it comes to:
just the right newsletter opt ins,
long-term strategic sales funnels,
automated sequences,
market researched copy and
newsletter branding,
an email strategist can go a LONG way in setting the right foundation - and saving you endless googling, DIY tutorials and boatloads of time and energy.
But since I’m all about getting real - one of the most common reasons I see someone invest in a copywriter is that it just simply gets done.
You don’t absolutely love your email marketing.
A strategist + copywriter is right for you if:
You need someone to help get this off the ground for you.
You don’t have a sales funnel strategy mapped out for your customer journey.
You simply don’t have time to figure this out on your own right now.
You’ve got a list and you send out emails but you don’t see a sense of direction or increase in sales.
You’re already spinning alllll the online plates and the thought of yet another marketing tool feels overwhelming.
Your email marketing is great - but not performing as your #1 platform for sales.
You want to re-brand your email marketing with a more effortless, authentic and effective email strategy.
I’m Catherine - the Cath behind Naturally Cath Copywriting.
After spending 10+ years in the non-profit world, I came to a life-altering conclusion which launched my copywriting business.
The mind-blowing revelation? Authenticity doesn’t need to be non-profit. In fact, it’s the roadmap to get us from where we are now - to where we’re dreaming of going.
In 2021, I built Naturally Cath Copywriting to help business owners articulate their own natural voice, carry out their biggest dreams and grow sales through genuine and honest engagement.
6 months after launching, I left my non-profit Director of Development gig to travel gorgeous Italian cities and countryside landscapes while growing my small but intuition-driven business.
(That’s me , on the terrace of my tiny little Airbnb just a stone’s throw from the Coliseum where I wrote for hours and hours in that pink notebook creating this biz. I’ll never forget those evenings of pure magic as my ideas and dreams spilled over onto paper.)
PS - Fast forward 4 years: I’m married to my wonderful Italian husband (thanks, dreamy Italian adventure). We live in the gorgeous coastal city of Halifax, NS in Canada and we’re parents to the sweetest, wildest little toddler.
Where were you when you dreamed up your business?
When increased sales are connected to your most authentic vision for your business - that’s when next-level growth feels effortless, honest and sustainable.
“As a small business owner, it’s hard to present something to your audience that you haven’t written. How can someone else capture your essence?
Catherine made this entire journey seamless.
She was so thorough and made sure to pay attention to many of the small details that made this a really great experience!”
Lara Proud, Owner of Beyond The Bump
Let’s dive in!
Done-For-You Email Copy Services:
The Let’s Get Real Email Strategy +
Done-For-You Copy Package
You’re ready to reap the benefits of working with an email strategist to articulate your most authentic voice, feel genuinely good about your consistent, aligned messaging, cultivate space for your most engaged audience yet and dive into next-level sales… all while freeing up time to get back to the actual running of your business and dreaming up new dreams.
What You Get:
🌿 An Initial Consult with me where we chat about everything from opt-in and funnel strategy to the dreamy long term goals. From there, I create a curated email marketing strategy (that you LOVE).
🌿Market + Voice of Customer Research before any copy is written (meaning every piece of copy will be highly strategized to ensure your most honest messaging resonates with the right people)
🌿 4 Done-For-You Email Newsletters per month - complete with copy + design (while you sit back and watch the magic happen)
🌿 Backend Maintenance: (ah the sweet sweetness of “done-for-you" )
list management, A/B Subject Line Testing, segmenting suggestions + regular check-ins about automated flows and strategy updates
🌿 Super Easy-To-Use Shared Working Doc
where we dream dreams and share ideas for ongoing project plans and content ideas (There’s nothing like a beautiful + clear google doc just ready for lots of “wait… what if we do THIS" sharing)
🌿 Monthly Analytics Report + Customized Feedback (to keep things super simple, clear and goal-focused)
+ 20% off all Automated Email Sequences
any time you need them.
$1497 / month
Have you ever worked with someone who just gets it? It’s a big, deep breath of fresh air. It makes work feel like it’s not work. And that’s worth its weight in gold (& sales).
Additional Services
Just the right words, per favore.
You’ve got a good thing going with design and backend work and you’d just love some fresh copy.
I got you.
-
1 Initial Kick Off Call
Strategic, personality-soaked, market-researched copy for 2 - 4 emails per month (no design + no backend maintenance) -
Beginning at $397 / month
An Automated Welcome Sequence
So. Dang. Good - they’ll be wishing they joined your list sooner.
Your first automated emails are essential to engaging your audience right away.
-
Your customers are suuuuper curious when they first sign up for your list. Creating a nurturing, value-packed welcome sequence of emails gets fresh (& curious) eyes on your unique brand and offers.
But here’s the thing - strategy is KEY here. Open rates inevitably go down after this initial sign up, so you’ve gotta pack perfectly strategized value into this first sequence of 3 - 5 emails.Includes:
1 Kick off Call
5 - 6 part automated email sequence -
Depends on the scope - but starts at $1197
Visioning + Strategy Consult
Unsure of your opt-in? Don’t have a strategy? I’d LOVE to offer you a fresh outlook and curated guide to your email marketing so you can knock this out of the park!
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If you’re not 100% sure where to start but you need a fresh set of eyes on your strategies and want to learn tips on how to write your own copy or how to grow your email list,
this is for you!
- Pre-call Questionnaire so we’re ready to dive in
- 1 Hour Strategy Session Call
- Recording of the call so you can refer back as many times as you’d like
- A curated follow up guide with specific ideas, strategies and tips for your email marketing
- Curated list of first 15 emails prompts for your business -
$497
Don’t fit any of those boxes? (Or any box, ever?) Gosh, we’re more alike than I thought.
Happy to chat about your unique copywriting needs, friend. Feel free to reach out about the specific project you’d love some help with.
My perfectly curated email strategy
+
your most authentic voice
the sweet spot where your original vision meets next-level business growth.
=
Join Unscripted: A weekly email for humans who want to sound human.
Maybe the whole point of this business venture of yours was to not have to do it someone else’s way.
Subscribe to my weekly newsletter to reclaim your voice, grow your ideal audience (aka the people that like you for you) and gain the trust needed for your next-level sales.
You’re going to love your new email marketing plan.
The real question is, what do you do while I engage and grow your audience with curated, done-for-you email strategy and consistent done-for-you newsletters?
Pour your magic into your current clients? Dream more dreams? Breathe more deeply?
Learn sewing?